Land of the Rising Fun
THE SOURCE: “Wink on Pink: Interpreting Japanese Cute as It Grabs the Global Headlines” by Christine R. Yano, in The Journal of Asian Studies, Aug. 2009.
In the era of globalization, the land of the samurai and the salaryman has acquired a strange new identity. Japan now shows itself to the world as a country of “pink-clad girls, animated fantasies, and winking Kitty logos,” writes Christine R. Yano, a professor of anthropology at the University of Hawaii.
Kawaii, or “Japanese cute,” has become a global phenomenon....